This morning I worked on the concept sketches for the overview. I had aimed for 5 and ended up with 7 total, 6 strong. After looking at how seed companies were creating content I thought photo imagery would fit best. However, to stand out I want to integrate content to one fluid picture, rather than using a different image for each concept. Chris ended up liking this concept the best, but still wanting to push more and be more daring. I am not entirely sure how to create an informational page that pushes the in-your-face concept. We decoded to go forward with what I had, but to try and view it as a starting place.
With that in mind, this afternoon I kept coming back to a tag line I had thought of and wanted to think of strong imagery to go with it. Success came! Chris loved it and now we're thinking of how to shoot it. I won't go in to more detail, but it was an exciting break.
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